An Industry First
Tiffany becomes the first global luxury jeweler to disclose the country of origin for each newly sourced diamond of 0.18 carat or larger. This initiative reflects the brand’s long-standing commitment to ethical practices and sustainability across its supply chain — an effort Tiffany has pursued for more than two decades.
A Commitment to Transparency
Under this new program, every Tiffany diamond will carry a unique identification number, allowing full traceability from its source to the Tiffany Blue Box®. Origin information will appear on Tiffany’s diamond certificates and be available to customers both in-store and online.
Responsible Sourcing Standards
Tiffany & Co. sources its diamonds only from responsibly operated mines, primarily located in Botswana, Namibia, Canada, and Russia. Each stone is then cut and polished in the company’s own workshops, including facilities in Belgium and Mauritius. This ensures compliance with Tiffany’s strict environmental, human-rights, and labor-practice standards at every stage of production.
Aligned With Tiffany’s Sustainability Vision
- Procuring gold and silver exclusively from responsible mining operations.
- Supporting environmental conservation through the Tiffany & Co. Foundation.
- Reducing the company’s carbon footprint through in-house manufacturing and ethical supply-chain management.
Setting a Standard for Responsible Luxury
“We believe our customers deserve to know where their diamonds come from and how they were sourced,” said Anisa Kamadoli Costa, Chief Sustainability Officer at Tiffany & Co.
“Transparency is not simply an added value — it’s a responsibility.”
About Tiffany & Co.
Founded in 1837 in New York, Tiffany & Co. is one of the world’s most renowned luxury jewelers. Known for its iconic designs and ethical craftsmanship, Tiffany continues to lead the jewelry industry toward greater sustainability, accountability, and transparency.
Wow, this is impressive! Tiffany setting a new standard for the entire industry. 🌟
How will this affect the price of Tiffany diamonds? Will transparency come with a higher cost?
It’s great to see a big company taking responsibility. Thanks, Tiffany! 😊
Where can I find more information about the specific mines Tiffany sources from?
Is this just a marketing strategy or genuine concern for the environment? 🤔
Hope other jewelers follow suit. Transparency should be the norm, not the exception!